Our guiding principles for telling your story
We write digital experiences with great attention to how they will be received by visitors.
The guiding principles that underpin our creation of playful trails are as follows:
1. Invite visitors to take the time to look at the cultural and heritage elements around them by participating in fun activities and observation games to more easily appropriate the places.
2. Capture the attention of visitors and invite them to spend quality time together with interactive content that resonates with general culture.
3. Encourage visitors to explore the area and its local businesses through a multimedia experience . By extending their visit, they discover shops, activity ideas, or choose to stay for a meal, thus creating a beneficial synergy for businesses and strengthening the desire to return.
4. Create an experience focused on replayability. Thanks to randomized content and seasonal or event-based updates , the experience remains dynamic and renewable, strengthening its appeal.
An experience focused on simplicity and discoverability
Visitors primarily seek to spend time together. The spirit of a MySmartJourney experience is to allow people to share a fun or unusual moment together.
The information and multimedia content along the route are carefully selected to capture attention . This will include information about the heritage, attractions, and fun facts of the location. The project is designed with original, timeless content that resonates with the general knowledge surrounding the places visited.
An engaging narrative structure
For each point of interest, a brief overview tailored to the general public is provided. Users are encouraged to take the time to observe the surrounding cultural and heritage elements and to connect with the space. Subsequently, visitors have access to a series of fun and interactive activities, generated randomly or organized according to the stop. The goal is for everyone to feel a sense of ownership over the space.
The activities offered utilize the five senses , providing a privileged entry point to an interactive experience. Based on their observations, users are invited to move, to ask questions, and to express themselves.
To satisfy their curiosity, additional content is also available. This content can be accessed while children are playing in a park along the route, for example.
To take ownership of the place
A multimedia experience can be a powerful draw, encouraging visitors to explore the area at the same time. Spending time in a place also means discovering local businesses that contribute to its unique identity. This way, visitors linger beyond the interactive experience, shopping, window-shopping, and discovering ideas for future activities.
Without it being planned, a visitor who lingers longer than expected on the quest might choose to stay nearby for a meal. In short, local businesses play a key role in this overall appeal, encouraging visitors to return to the area and repeat the experience with their families.
Tactics to encourage repeating the experience
To create novelty, a route could also be maintained over time with content that varies according to the seasons or even dedicated content for special events .
When a route is well executed, visitors living within 100 km will return with other members of their circle.
Another strategy is to avoid offering a static experience: using a random mode for displaying content creates surprise and a desire to return. The principles of random information change the order of the experience and allow for replayability.
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Listen to the presentation our team gave on this topic!
